The Business of Generosity (eBook)
Generosity is big business in the 21st century. Walk down any retail aisle and see product labels boast of the social good your purchase will accomplish. Skim the list of university keynote speakers and see as many social entrepreneurs as politicians. Listen to non-profits talk and hear about financial sustainability. And just count the number of new companies whose central offering is attached to the concept of generosity. Everyone is looking for a multiple bottom line.